In the traditional beauty salon model, customers often face challenges such as limited appointment availability, travel time, and parking difficulties. Additionally, the COVID-19 pandemic further exacerbated these challenges, as people became more conscious of visiting crowded places and desired personalized services in the comfort and safety of their own homes. Auckland lacked a convenient and reliable mobile beauty service that could meet these evolving customer needs.
Umile.co.nz partnered with UtoR Digital, a renowned software development company, to develop a robust and user-friendly mobile and web application that would bridge the gap between customers and beauty services. The application was designed to offer an extensive range of services and ensure high-quality experiences while maintaining strict hygiene and safety protocols.
The Umile mobile app was built using the Flutter framework, enabling it to run seamlessly on both iOS and Android devices. This cross-platform development approach ensured a consistent user experience across different operating systems. Customers could easily browse services, view available appointment slots, and book appointments with just a few taps. The app also incorporated a secure payment gateway for hassle-free transactions.
For customers who preferred to access Umile's services through the web, UtoR Digital developed a web application using the Angular web framework. The web application provided a responsive and intuitive interface, allowing users to explore services, schedule appointments, and manage their accounts. Microsoft Azure, a cloud computing platform, was utilized to host the web services, ensuring scalability, reliability, and data security.
Umile's mobile beauty service brought convenience and accessibility to customers' doorsteps. By eliminating the need to travel to a salon, customers saved time and effort, allowing them to enjoy beauty treatments in the comfort of their own homes. The mobile app and web application provided an easy-to-use interface for seamless booking and management of appointments
Recognizing the importance of health and safety, Umile implemented rigorous sanitation protocols. Customers were assured that all beauticians were highly skilled and fully vaccinated. By maintaining these high standards, Umile fostered trust and loyalty among its customer base.
Through effective marketing strategies and the user-friendly nature of the mobile and web applications, Umile attracted a remarkable 10,000 customers within the first three months of launch. This rapid customer acquisition demonstrated the demand for mobile beauty services in Auckland and validated Umile's value proposition.
Umile prioritized personalized customer care, ensuring that every individual received the attention and service they desired. The mobile and web applications provided customers with the flexibility to choose their preferred beautician, browse service packages, and tailor their beauty experience to their specific needs. By delivering exceptional customer experiences, Umile fostered customer satisfaction and loyalty.
